Product-Led Growth

PLG strategies, self-serve, viral mechanics

8 case studies

Rappi·Article

Prime trial users made 2-3x more orders in 30 days

AB Tasty·Article

Tour completion improved 2% to 15%, 20% conversion to PQLs

Citrix ShareFile·Article

60% increase in free trial conversions, 40% fewer support cases

Loom·Video

Psychology behind viral growth

Keyhole·Article

45% activation rate through PLG transition

Codecademy·Article

Journey from 100% free to freemium

Octadesk·Article

97% reduction in support calls, NPS +25 points

Mercury·Article

Unicorn banking platform achieved profitability