Data-Driven Decisions

Analytics, experimentation, metrics frameworks

7 case studies

Google·Article·Paid

Research on management effectiveness with 8 key attributes

Target·Article·Paid

Building data science team to compete with Amazon/Walmart

Uber, OpenTable·Article

Match rate, zeros, power user curves, multi-tenanting

Zillow·Article

100+ data science team enabling inter-team collaboration

Yelp·Article

Reduced analysis time from weeks to days

KKday·Article

85% bookings in 50 minutes not 1-3 days; doubled conversion

Booking.com·Video

High-stakes data quality issue resolution