B2B Product Management

Enterprise products, B2B SaaS, sales-led growth

11 case studies

Multiple·Article·Paid

Describes PM responsibilities, organizing PM function, attributes of effective PMs

Ancestry·Article·Paid

CEO Deborah Liu's transformation of product organization

Amazon, Google·Article

Evolution of PM role to "mini-CEO"

Vanta·Article

600 customers without proper website, created new category

Looker·Article

From 216-word pitch to Google acquisition

Stripe·Article

Customer Problem Stack Ranking framework

LinkedIn·Article

Building $1B+ revenue product at LinkedIn

Front·Video

Scaling after PMF at Front

Upwork·Video

Transitioning from VP Product to GM, owning P&L

Google Cloud·Article

Google Cloud challenges and enterprise sales

Productboard·Article

Customer-centric path to $1.7B valuation