Product Launch & Strategy

Go-to-market strategies, launch playbooks, product decisions

70 case studies

Various·Article

Congratulations to EquipmentShare on Going Public

Today, EquipmentShare (YC W15) goes public. From Missouri to 373 locations nationwide, they've built the operating system construction has been missing—built by contractors, for contractors. Congrats to Jabbok, Willy, and the EquipmentShare team on a huge milestone.

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Various·Article

Meesho Goes Public

Meesho goes public today. From S16 to IPO, they’ve built one of India’s largest e-commerce platforms—empowering millions of small merchants to grow their businesses. Congrats to Vidit and Sanjeev on a decade of relentless building and listening to users!

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Various·Article

Congratulations to Groww

Today, Groww, India's leading digital investing platform, goes public. Tens of millions use Groww to invest simply and confidently in stocks, mutual funds, and ETFs. As YC's first company to list in India, we couldn't be more proud.

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Various·Article

Meet YC's Newest Visiting Partners

We're excited to announce that nine exceptional founders are joining us as Visiting Partners at YC: Matt Riley, Harshita Arora, Grey Baker, Christopher Golda, Raphael Schaad, Christina Gilbert, Francois Chaubard, Vivian Shen, and James Evans.

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Various·Article

Stakeholders and the Product Model

By Chris Jones and Marty Cagan Moving to the product operating model is about moving from shipping roadmaps of features (output), to solving problems for your customers and your business, as measured by achieving business results (outcomes). But the changes required to do this reach beyond the produ

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Various·Article

The Politics of Pilot Teams

From what I can tell, more companies than ever before are working on transforming to the product model.  I don’t know all the reasons for this, but I do know some of them.   I’m seeing company boards taking a more active role in pushing the CEO in this direction.  Their interest

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Various·Article

Product in the AI Era

As generative AI continues to evolve, SVPG is focused on understanding its impact on product teams and practices. Below is a curated list of our content on various aspects of AI in product development. This page will be updated regularly when SVPG publishes new content on AI related topics. SVPG Art

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Various·Article

YC x Coinbase RFS: Build Onchain

We are entering the era of Fintech 3.0. Regulatory clarity, growing consumer adoption, and low-cost chains have paved the way for a golden age of building in crypto — and at YC, Base, and Coinbase, we want to fund builders to seize this moment.

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Various·Article

Dalton Caldwell’s Move to Partner Emeritus

After 12+ years, 25 batches, and working with more than a thousand startups, Dalton Caldwell is transitioning to Partner Emeritus at YC.Dalton joined YC in 2011 and has contributed in a number of roles over the years, most recently as a Managing Partner. During his time here, he worked

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Various·Article

Product Coaching and AI

This article represents a significant change to what we have been advocating for the past two decades.  But hopefully you will agree it is necessary, and that it also represents a substantial step forward. We have been gradually but consistently raising the alarm about the need for product owne

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Various·Article

Prototypes vs Products

Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator.  This series is intended for anyone that wants to create a successful product, whether or not the person has had professional training or experience in product management

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Various·Article

Forward Deployed Engineers

Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator.  This series is intended for anyone that wants to create a successful product, whether or not the person has had professional training or experience in product management

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Various·Article

The Purpose of Prototypes

Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator.  This series is intended for anyone that wants to create a successful product, whether or not the person has had professional training or experience in product management

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Various·Article

Product Leadership Archetypes

Just recently SVPG Partner Christian Idiodi hosted Shreyas Doshi on his Product Therapy podcast, where they discussed the role of product leadership.   If you haven’t yet listened to this interview, I would strongly encourage it, as I loved hearing Shreyas’ thoughts on this critically important topi

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Various·Article

Build vs Buy in the Age of AI

One topic that has been around since the beginning of the tech industry, is whether we should build or buy in order to solve some problem? This question applies to traditional IT, as well as to every product team. There are often one or more buy alternatives, but each comes with an associated cost,

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Various·Article

Agency vs Ambition

I want to believe that all product people are both ambitious and have high agency. But recently I’ve come to realize that this is not always the case.   It pains me to admit that, and my first instinct was that these are not people that I can help.  But I’m not quite ready to give...

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Various·Article

Disruption and Denial

When the Internet emerged in the mid-1990’s, it seemed clear to me and many others that we were entering a new era of technology, one where our devices and our servers would all be connected, and where data would largely be stored in the cloud. The Internet was essentially a new platform, and a larg

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Various·Article

Creating Intelligent Products

This is an article about the potential future of the products we will create, and how we will create those products. However, to understand where we’re heading, we need to look back over the past 40 years. Consider this quote: “Applying AI to the software development process is a major research topi

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Various·Article

The Era of the Product Creator

I have been emphasizing that the heart of the product manager job is product creation.   The job is not about being a facilitator or cheerleader, it’s not about being a project manager, and it’s definitely not about being a backlog administrator. Rather, the necessary role of a product man

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Various·Article

INSPIRED in the Generative AI Era

Marty’s Note:  The book INSPIRED is available in hardcover, digital, and audio versions, but until now, the audio version was only available in an exclusive arrangement with Amazon, on audible.com.  The audio versions of our other books have been available from all major audio book provide

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